Usability Research and Evaluation                                                             

Create innovative and easy to use products by gaining insights about how customers interact with your product.  As former technology business managers, we understand
the decisions you face and have the expertise to make concise recommendations and prevent mistakes

Overview
Usability testing is conducted during the exploratory and testing phase of the product cycle and is used to measure usefulness, effectiveness, learn-ability, and likeability of a product.    

Why It's Worth Your Investment
Usability testing enables you to understand how users will interact with your product so you can:
                           Minimize cost of customer service calls
                           Acquire a competitive edge 
                           Minimize risk by testing concepts before they are finalized
                           Get ideas for developing product requirements and define use cases
 Methods

• Usability Testing-  Your target audience will perform tasks within a lab environment.  An experienced human factors engineer will partner with you to understand the product, technology, and business objectives.   We understand the importance in providing quality results within your timelines and have the know-how to achieve real results.  As your strategic partner, we target the right audience, recruit candidates, draw valuable data from the user, and produce a comprehensive report.
• Expert Evaluation- Our skilled usability specialist will review your product and provide improvement recommendations.